|
LONDON’S EASTSIDE
TourEast London presents you with an opportunity to be involved in the promotion and tourism development of the most vibrant and distinctive European destination
TOURISM MEANS BUSINESS
Tourism is London’s second largest industry, attracting around 29.5 million visitors each year and generating over £9billion.
Is your business taking full advantage of this rapidly growing sector?
WHY EAST LONDON?
- Fastest growing destination in London
- Two World Heritage sites at Tower Hill and Greenwich
- Docklands and Canary Wharf – the jewel in the Eastside Crown
- Festivals and extensive cultural events
- Growing transport infra-structure
- Offers better value
- Extensive accommodation development
- New products and services for both the business and leisure tourist
WHY TOUREAST LONDON?
- TourEast London is the only tourism partnership delivering real destination marketing and PR benefits for London’s Eastside.
- TourEast London has extensive knowledge and experience of London’s Eastside.
- Growing portfolio of notable tourism partners.
- TourEast London is a not-for profit organisation – all the income goes straight back into the partnership.
WHAT DOES TOUREAST LONDON DO?
To exploit new and existing markets
- TourEast London attends at least eight travel trade exhibitions each year.
- TourEast London brings in M.I.C.E buyers to promote partners products and services.
- The website, www.VisitEastLondon.com has a dedicated section for the business tourism sector.
London’s Eastside has many places of interest waiting to be explored.
Their website aims provides information on shopping, markets, eating, art, heritage, festivals, walks, sailing,
accommodation, transport, and much more.
To raise awareness of the dynamic and diverse range of tourism products and services on London’s Eastside.
The production and distribution of over 250,000 Eastside visitors guides to predominantly domestic and some key overseas markets.
The development and promotion of the only website dedicated to the promotion of London’s Eastside www.VisitEastLondon.com
TourEast London runs over 20 familiarisation trips for journalists from both consumer and trade press from the UK and abroad.
To support and complement partners marketing and promotional campaigns through targeted press and travel trade activity
Partners keep us updated on their events and TourEast London includes them in targeted destination press releases and travel trade activities.
Through networking opportunities, partners have access to targeted press and promotional activity.
To raise the destination profile by lobbying local government and trade organisations to recognise and invest in the huge business potential.
Partnership and investment by the regional tourist board.
Investment from local government.
Funding support from the London Development Agency to promote to over 19,000 international tourism buyers attending the World Travel Market at ExCeL in November 2002.
TourEast London partners include
- Transport Providers, including Docklands Light Railway and City Airport
- Local Authorities Lewisham, Greenwich, Tower Hamlets and Newham
- Heritage and Museums, including Tower Bridge Experience, Museum in Docklands and the National Maritime Museum
- Regeneration Agencies, including Leaside Regeneration Ltd, Cityside, and the Pool of London Partnership
- Shopping and Leisure, including the Canary Wharf Group
- M.I.C.E providers, including ExCeL and the University of East London
- Accommodation providers, including Custom House @ ExCeL
Our partners are all high profile, dynamic organisations working together
to promote the Eastside of London as the place where real Londoners
work, eat and play. They enjoy many benefits as partners with TourEast
London, such as –
- An inclusive membership fee structure, which can be tailored to your products and services.
- Free entry for your product into the East London Visitors Map, the only visitors guide featuring the Eastside.
- Free entry for your product on the website www.VisitEastLondon.com.
- Access to market intelligence and research.
- Business referrals.
- Free representation at least four travel trade exhibitions.
- Opportunities to participate in additional TourEast London marketing activities in the UK and Europe.
- Travel Trade familiarisation visits.
- Press Visits and PR support.
- Invitations to events and networking opportunities throughout the
year, including the quarterly TourEast London members forum.
|
